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Join Gina Yager, founder and director of Las Vegas-based, award-winning PR and marketing agency GYC Vegas, as she sits down with local professionals to explore the stories behind their businesses. At GYC Vegas, we believe every company has a unique tale to tell, and we’re passionate about helping businesses get the recognition they deserve. On Get Your Chat on with GYC Vegas, we’ll dive into the insights and perspectives of a variety of Las Vegas-based organizations - from their origin and mission to the realities of operating in this dynamic market. Whether you’re an entrepreneur, small business owner, or just curious about the local professional landscape, tune in to get an inside look at the diverse companies shaping the vibrant business community of Las Vegas. Get ready to get your chat on!
Episodes

Friday Jun 27, 2025
Friday Jun 27, 2025
Shift into high gear with this adrenaline-packed episode! Gina chats with Lori Nelson-Kraft, the strategic mastermind keeping Formula 1 Las Vegas Grand Prix running like a well-oiled machine. From her hospitality roots at LVCVA and Station Casinos to navigating the complex world of international motorsports, Lori’s journey is anything but ordinary.
Get exclusive insights into coordinating with global racing teams, managing community relations, and what it’s really like when race weekend hits the Strip. Lori shares the challenges, the victories, and how Las Vegas became a must-see destination on the F1 calendar.
For more information, visit www.f1lasvegasgp.com.

Friday Jul 11, 2025
Friday Jul 11, 2025
Time to talk strategy! Gina sits down with Ben Laifsky, the entrepreneurial brain behind Hunter Marketing, to talk shop about building a successful agency in the competitive Las Vegas market. From his “aha” moment in marketing to the pivotal milestones that shaped his business journey, Ben keeps it 100% real.
Learn what drives him to innovate daily, how he’s giving back to the community, and get a sneak peek at his game-changing convention resource site that’s about to launch. Whether you’re a fellow entrepreneur or just curious about the marketing world, Ben’s insights will have you rethinking your approach to business.
For more information, visit https://hunter.marketing or follow them on social media.

Friday Jul 25, 2025
Friday Jul 25, 2025
Time to talk serious business! Gina connects with Kristi Staab, the dynamic entrepreneur behind Kristi Staab Enterprises, for an in-depth look at what it takes to build and sustain a thriving business. From that pivotal moment when she knew entrepreneurship was her calling to the mission that fuels her daily grind, Kristi shares the unfiltered truth about business ownership.
Get ready for real talk about pushing industry boundaries, meaningful community involvement, and the hard-earned lessons that could transform how you approach your career—whether you’re just starting out or ready to make a major pivot.
For more information about Kristi Staab Enterprises, visit www.KristiStaab.com or connect with Kristi on social media.

Friday Aug 08, 2025
Friday Aug 08, 2025
Let’s talk community building! Gina sits down with Jill Rowland-Lagan, the natural-born leader who’s been transforming the Boulder City Chamber of Commerce into a thriving hub for local business growth for over 24 years. This proud Boulder City High School graduate and Brigham Young University alumna has deep community roots that fuel her passionate commitment to economic development.
Get the real story behind how Jill has elevated Boulder City’s profile through collaborative partnerships with regional organizations like the Las Vegas Convention and Visitors Authority. Learn what drives her daily mission to provide invaluable resources and networking opportunities that increase visibility and credibility for Chamber members and discover how she’s made the Chamber a true cornerstone of the local business ecosystem.
For more information, visit the Boulder City Chamber of Commerce at www.bouldercitychamber.com or connect with them on social media.

Friday Aug 22, 2025
Friday Aug 22, 2025
Time to talk innovation and investment! Gina connects with Len Jessup, the two-time university president turned venture capitalist who’s building Las Vegas’ entrepreneurial ecosystem from the ground up. From transforming UNLV into a Carnegie R1 research institution to now raising capital and investing in promising local startups, Len’s journey from academia to venture capital is driven by his passion for creating opportunities.
Discover what it takes to spot the next big thing in Las Vegas’ growing startup scene, get the inside scoop on his upcoming book on entrepreneurial leadership with Forbes and Entrepreneur Magazine, and learn how this Amazon bestselling author of Self Less: Lessons Learned from A Life Devoted to Servant Leadership, in Five Acts, is fostering economic growth that will drive our city’s future. Whether you’re an aspiring entrepreneur or curious about the intersection of education and innovation, Len’s insights will reshape how you think about building something meaningful.
For more information, visit Desert Forge Ventures’ at www.desertforgeventures.com or connect with Len on social media.

Friday Sep 05, 2025
Friday Sep 05, 2025
Ready to dive deep into Southern Nevada’s healthcare landscape? Gina Yager sits down with Sam Kaufman, the visionary leader who’s been shaping The Valley Health System since 1991 and spearheaded the launch of the state-of-the-art Henderson Hospital in 2016. From his early days at the National Institutes of Health to earning the prestigious Eagle Award—Universal Health Services’ highest CEO honor—Sam’s journey through every level of hospital operations is nothing short of remarkable.
Get exclusive insights into modern hospital management, strategic planning, and value-based healthcare in our rapidly evolving community. Sam opens up about his commitment to advancing medical education through his board service with Touro University and the Governor’s Taskforce on Graduate Medical Education, plus what drives him to push the boundaries of what's possible in healthcare delivery.
For more information, visit www.hendersonhospital.com or connect with them on social media.

Friday Sep 19, 2025
Friday Sep 19, 2025
Time to connect and elevate! Gina Yager sits down with Brandy Newman, the dynamic force behind We Elevate Marketing and the visionary founder of the Las Vegas Host Committee. From her powerhouse days as Market President of Clear Channel Radio to pioneering digital marketing strategies at Lotus Communications, Brandy’s 20+ year journey through media and marketing is a masterclass in strategic transformation.
Discover how this community champion is uniting Las Vegas business leaders with one bold mission: transforming our city into the global capital of sports and entertainment. Whether you’re looking to expand your professional network, dive into digital marketing, or get involved in community impact, Brandy’s insights on building meaningful connections and leveraging the power of sports to drive economic growth will inspire your next big move.
For more information, visit https://weelevatemarketing.com/ and https://yourlvhost.com/.

Friday Oct 03, 2025
Get Your Rock On – A Conversation with William Bower Jr of 2 Rock Guys
Friday Oct 03, 2025
Friday Oct 03, 2025
Ready to dig deep into entrepreneurship? Gina Yager connects with Will Bower, the Las Vegas native and disabled veteran who’s turned his passion for mining into a thriving community-centered business. From his Army National Guard service (2000-2009) to channeling his IT expertise into owning an actual amethyst mine, Will’s journey proves that sometimes the most unexpected paths lead to pure gold.
Get the real story behind 2 Rock Guys – more than just miners with a YouTube channel, they’re modern-day treasure hunters sharing authentic adventures while creating stunning jewelry, art, and mineral collections. From his ‘90s Las Vegas upbringing split between city life and Wisconsin summers, to building a unique enterprise that combines mining, content creation, and community engagement, Will’s insights on turning your passions into profit while staying true to your values will inspire anyone looking to carve their own unconventional path to success.
Learn more at https://www.youtube.com/@2RockGuys or connect with 2 Rock Guys on social media.
